AI and SEO: 2023 Year in Review - What Changed, What Worked, What's Next
Comprehensive analysis of AI's transformation of SEO in 2023. Explore what worked, expensive failures, Google's algorithm responses, multi-agent systems, and strategic 2024 predictions.
2023 will be remembered as the year AI went from experimental to essential in SEO. What started with cautious ChatGPT experiments in January evolved into sophisticated multi-agent systems by December. This wasn't just hype—real businesses deployed AI that fundamentally changed how they execute SEO strategy. Some achieved 10x productivity gains. Others learned expensive lessons about AI limitations. Google updated algorithms specifically targeting low-quality AI content, forcing rapid adaptation. This comprehensive review examines what actually happened in AI-powered SEO during 2023: what worked, what failed, how Google responded, and what this means for 2024 strategy.
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