Technical SEO Checklist for E-commerce: 50-Point Comprehensive Guide
Complete technical SEO checklist for e-commerce sites. Cover crawlability, indexation, speed optimization, and downloadable resources for systematic audits.
You can have the best products, the most persuasive copy, and a stunning design—but if search engines can't properly crawl, index, and understand your e-commerce site, you'll never rank. Technical SEO is the foundation of your entire organic strategy. It's the invisible infrastructure that determines whether Google can find your product pages, understand what you're selling, and decide where you should rank. Get it wrong, and you're building on sand. Get it right, and everything else becomes easier. The reality: Most e-commerce sites have significant technical SEO issues. According to our analysis of 200+ e-commerce audits, 87% have critical crawl errors, 64% have duplicate content issues, and 52% have major site speed problems. These issues directly cost revenue—every product page that's not indexed is $0 in potential sales. But here's the challenge: Technical SEO is complex. There are hundreds of potential issues across multiple categories (crawlability, indexation, site structure, speed, mobile, schema markup). Where do you start? What matters most? How do you prioritize fixes for maximum impact?
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